ROSEWOOD HOTELS
Embark on a journey with Rosewood Hotels & Resorts, an international luxury hotel company operating 33 hotels in 21 countries.
At Rosewood, they are driven by a sense of purpose to inspire, enrich and positively impact both people and the planet in everything they do. From thoughtful touches to truly sensational experiences, they’re inspired to spark people’s imaginations and create moments of magic.
THE ASK
Drive users to individual property sites. Drive direct booking through featured offers, and engage in social platforms.
PROCESS
I worked hand-in-hand with our teams’ UX expert to reconstruct the original site experience, ensuring a streamlined and stress-free user flow. We identified drop-off points, relooked at each function and redesigned solutions for usability testing.